Why Teams Publish Release Notes to Twitter and Why You Should Too
Est Reading Time: 12 min
Aug 17, 2020
Twitter has become one of the leading platforms for teams to share their release notes on. In the last 15 days, over 700 organizations posted more than 800 changelogs to the platform receiving over 9,700 likes and 15,500 retweets. This has been and continues to be driven by the vibrant developer community that lives on Twitter, as well as the format of tweets aligning well with quick, iterative updates on software solutions. These two aspects create a great forum for gathering input from contributors and enabling supporters to share updates with friends and colleagues.
Leaders in developer operations such as GitHub and Heroku dedicate entire Twitter accounts to managing their changelog notifications, helping others stay up to date with what has been changed, fixed, and deleted from their systems. These accounts give their teams feedback on what has been deployed, enabling sentiment analysis of core features and identifying bugs that users find and share.
Socializing changelogs on Twitter allows your community members to easily share your notes with others and comment about them on their feeds. This enables team members to vocalize their thoughts on recent releases and lets customers give you feedback quickly to help your team make better decisions going forward.
Aha, that changelog. I guess they’re now at a negative bug count? pic.twitter.com/YB7AaMFDRx— Holly Graceful (@HollyGraceful) August 9, 2020
Super excited about this release 🤩— Tim (@timneutkens) May 11, 2020
We built all the missing parts to make Fast Refresh work really well consistently. Huge thanks to @dan_abramov for collaborating on this.
You can now try out Incremental Static Generation on your website which allows dynamic to become static. https://t.co/lenO3U20eN
This is why teams like Reactjs and Ethereum use Twitter to encourage early adoption of alpha and beta releases so that more bugs and security vulnerabilities can be found before production deployment. This helps to reduce change failure rates, time to resolution, and cost to fix.
In case you missed it, we published React 17 Release Candidate. We’d appreciate if you could give it a try:— React (@reactjs) August 11, 2020
npm install firstname.lastname@example.org
npm install email@example.com
Please try it *before* it becomes a stable release so we can fix the bugs early!https://t.co/XYVkZt9CLs
Announcing eth2 attacknets -- beta-0! https://t.co/nMXChoDaVH— dannyryan (@dannyryan) July 20, 2020
We welcome white hats to bring down the two beta-0 attacknets for reward and fame :)
Check out the new "attacknets" channel on the eth r&d discord for discussion
Building a community around your product takes consistent connection with your team, your customers, members who rely on your subject matter expertise, and your partners. Release notes are an excellent touchpoint that provides a focal point to collaborate with each of these stakeholders, and Twitter offers a hosted platform to engage on. Using Twitter, you gain access to the existing developer communities and can reduce the need for building and maintaining your own custom portal.
We found and disclosed an input-validation bug in the Go standard library: encoding/binary ReadUvarint and ReadVarint. This was 9 year old Go code!— protolambda.eth (@protolambda) August 6, 2020
Thanks to @JonnyRhea, @raulvk, @preston_vanloon.
And @libp2p and @prylabs friends. Awesome teamwork 👏#ethereum #eth2 #golang https://t.co/hnKmQu1TEU
Like building a community, building your brand means staying consistent when engaging with customers. Twitter lets you showcase your team’s brand via small snippets of content around your releases and via transparent responses to users who engage the release. Using your Twitter account to engage with your community outside of release notes helps to garner additional followers, which in turn increases the number of people who see your latest releases, which drives further engagement & sharing, helping to facilitate broader adoption and usage.
Changelog - Updates for Core and Blitz 5.0— Team Fusion Simulations (@TeamFusionSim) August 7, 2020
Here is the comprehensive list of fixes, improvements, and additions that all owners/buyers of "IL-2 Sturmovik Cliffs Of Dover - Blitz” will get with the update to 5.0.https://t.co/BaFSFCvnGG pic.twitter.com/k5vQg0IjJm
🥳 It's time to update your Blender LTS!— Blender (@Blender) August 5, 2020
🐞 19 bug fixes make this update a must for all Blender 2.83 users.
* Changelog: https://t.co/GWgigj83ox
* Download: https://t.co/vrN3rhoTtN
🎁 Steam, Windows Store, and Snap should update automatically. #b3d #devfund #LTS
As you build your brand and reputation on Twitter, the platform becomes an organic lead generation solution that targets individuals who can benefit from your solution and puts your information in front of them. You can also utilize your tweets and changelogs to prompt existing users and prospects to check out updates you’ve made to your application. A great way to drive people to your site is by only sharing snippets of what has been updated. By providing a teaser and a link to the full release note or the actual area of your software that you updated, you can move interested community members to a more vibrant version of the release notes.
⚛️ Preact 10.4.7 is out now 🚀— Preact (@preactjs) August 5, 2020
- 💫 Suspense fixes
- 🥽 Warn on invalid hooks usage in effect functions
- 🐳 Usual round of bug fixes
- 🦊 Compat TS type improvements
Introducing our next test network release:— Prysmatic Labs (@prylabs) June 9, 2020
💎The Onyx Testnet💎
✔️32 ETH deposits
✔️Full mainnet configuration
✔️Latest ETH2 phase 0 spec v0.12.1
Send your test deposits now! 📨
Genesis in a few days ⏰https://t.co/SRF426YXe0
🚢 Shipped this sprint 🚢— ethereum.org (@ethdotorg) July 25, 2020
❓What is ETH
🌍 Get ETH
🇺🇦 We're live in Ukrainian...
🇱🇹 ... Lithuanian...
🇵🇹 ... and Portuguese
(that now makes 30 languages 🥳)
Check it all out at https://t.co/v9gxnMUQFz
Security threats continue to grow. With 75% of vulnerabilities being caused by indirect dependencies, package managers must notify teams relying on their product about security fixes as quickly and loudly as possible. By incorporating Twitter into your community engagement ecosystem, you’re able to promptly notify teams of security updates that your team has made and empower the community to share them.
Release notes let customers and prospects know what new things your team has added to your product. If your changelog isn’t shared with users, they have to learn about changes by stumbling across them when using your package or platform. Since your users are already on Twitter, it’s a great way to get new enhancements in front of them so that they can try them out.
Next.js 9.4:— Vercel (@vercel) May 11, 2020
◆ React Fast Refresh
◆ Incremental Static Regeneration (beta)
◆ New Environment Variables Support
◆ Built-in Fetch Support
◆ Web Vitals Reporting
◆ Absolute Imports and Aliases
◆ Configurable Sass Support
◆ Improved Log Outputhttps://t.co/slHw3kG4ZU
There are a multitude of ways to share your release notes on Twitter. Here are a few of the concepts that we built our automated release note tweet generator off.
Minimalist release notifications are most common for larger releases that follow longer release cycles, such as those followed by major frameworks like EmberJS & Django Web Framework.
Ember 3.18 is released! Read more about it here: https://t.co/UiKlGXMUu7— EmberJS (@emberjs) May 5, 2020
Django 3.1 release candidate 1 released https://t.co/og6D1BrDxO— Django (@djangoproject) July 20, 2020
For medium to long release notes, another option is a hook release tweet. This type of tweet provides a tease of what is included within the latest release but directs followers to get out of Twitter and come to a team’s product site to find out more.
Solidity 0.6.7 is out! 🚀 It introduces support for EIP-165 via `type(InterfaceName).interfaceId` and allows virtual modifiers inside abstract contracts to have an empty body. It also comes with new compiler features and bug fixes for SMT & Type Checker.https://t.co/hftgC23EUL pic.twitter.com/68imR2K7j4— Solidity (@solidity_lang) May 4, 2020
Major Update 1.196 is out! 😁— Space Engineers (@SpaceEngineersG) August 7, 2020
Big changes to server performance and block collision. 🤨
Get all the details here: 🤓👇
#SpaceEngineers #Innovation #Space #Science #NeedtoCreate pic.twitter.com/FBv2eEM49L
v15 is here with ⬇— Oculus Developers (@Oculus_Dev) April 21, 2020
- Unity Integration: added support for setting universal menu as a system overlay
- UE4 Integration: updated to OVRPlugin 1.47
- Platform SDK: add-ons feature for managing in-app purchases and downloadable content
Full release notes: https://t.co/PbmttCfCvq
Some teams like to provide additional information around a release. Whether it’s to provide context to the release or pre-emptively engage with your community, this is the direction you’ll want to take.
💎New release alpha.22 is up 💎— Prysmatic Labs (@prylabs) August 16, 2020
For smaller, more iterative releases, some teams like to capture the entire release note in their tweet so that their community can quickly identify if there are changes that impact them and whether or not they need to take any action. Taking this approach enables these users to do all of this from Twitter without needing to load additional pages or leave the Twitter interface.
Catalyst 20.05 is here,— Catalyst.Team (@catalyst_core) May 8, 2020
- user-friendly Notebook API
- improvements for Config API
- new features: gradient tracking, extra loggers support, etc
We also separate framework into 3 rigorously tested parts: catalyst, catalyst[cv] and catalyst[nlp] pic.twitter.com/WZMyeH9UzU
We've just released the latest Lighthouse development update, featuring:— Sigma Prime (@sigp_io) May 18, 2020
- Key management implementation
- First external security review with @trailofbits
- Memory footprint minimisation
- Dependency upgrades
- Built-in Schlesi support
- BLS upgradehttps://t.co/mZwmaLNFzU
For more examples of release note tweets, checkout our Teams Tweeting Changelogs Twitter List. If your team posts your changelogs to Twitter and would like to be added to our list so that we can showcase and retweet your notes then send us a message with your team's Twitter account.
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